Human Intelligence Meets AI - Crafting Job Ads that Attract Top Talent

with Steven J. Smith, SHRM-CP, PHR

Virtual Event - Zoom information will be sent to registered attendees

SRKA doesn't usually offer programming in August.  This topic is of great interest and we have a fantastic speaker from last year's WISHRM Conference who will provide this program virtually.  Once you register, you will receive a confirmation email with the log-in information for Zoom.  Can't attend in person?  No worries.  The recording will be sent to all who register!

• The fundamentals of search engine optimization (SEO) for job ads
• Job board rules and how to work with algorithms, not against them
• Proven best practices that make your job ads stand out in a crowded market
• How human intelligence is key to prompting AI tools effectively and ethically
• How to use ChatGPT and other AI platforms to boost clarity, creativity, and consistency—without losing your unique voice
• This session is built for HR professionals, recruiters, and hiring managers who want more quality candidates, less wasted time, and job ads that finally do their job.

1. Gain a sound understanding of the role of Search Engine Optimization, Artificial Intelligence, and other marketing principles in the hiring process
2. Learn the 6 fundamental steps to a job ad and how the order of your ad can produce 30-300% more applicants
3. Understand the basic concept of generative AI, which is only one of 6 AI concepts, and use ChatGPT to facilitate what is learned in this session, avoid the legal implications, and focus on what can be done in an ethical way. 

This session will be recorded and participants will have access to the recording.

Bio on Steven J Smith

Steve will be the first to tell you that recruiting is marketing. He earned his Bachelor of Science in Finance at Brigham Young University and started his career in recruiting in Feb 2005. 

In 2008, he took a risk during a recession to help start a new company with Ryan Kohler, called ApplicantPro, a full suite HR platform for small to mid-sized businesses. In March 2025, ApplicantPro became iSolved Talent Acquisition, now serving 177,000 clients and nearly 7 million employees. Before the merger, ApplicantPro made the Inc 5000 list 12 years in a row, Top Places to work in Utah 3 years in a row, and Steve was named the Small Business Utah HR Achievement Award winner in May 2024. iSolved was also named an Indeed Platinum Partner in 2023, 2024, and 2025 and is one of only ten ATS platforms in the country to obtain that designation. 

SHRM-CP & PHR certified, Steve currently volunteers on the Utah SHRM State Council as the immediate past State Executive Director. His book, The Hiring Tree: Laws of Applicant Attraction, was released in early 2023, and has helped thousands of organizations across the country rethink their approach to hiring. Finally, if you like to listen to podcasts, The HR Life Podcast launched in June 2025, featuring HR professionals and stories from across the country. 

If you need help understanding the principles and role of SEO, marketing, and AI when it comes to attracting job seekers, Steve provides a solid framework for hiring effectively.

This session is pending for SHRM Professional Development Credits (PDCs) and HRCI re-certification credits.

Members are asked to print their own business card size name tags to bring to the event.   Members may visit their profiles to print personalized name tags.  A link to your profile will be provided in your confirmation email.  We will have blank name tags for Guests.

Do you want to receive member pricing for this event?

Be sure to join SRKA as a member or renew your prior membership BEFORE you register.  If you have been a member in the past and your membership has lapsed or your are registering as a guest, you'll save $15 on this meeting by joining/rejoining first and then registering for this event as a Member.  Memberships for new and returning members are generally processed within 24 hours.

When you visit our site: www.srka.org you will click on log-in.  Your USER ID is your email address.  Click on FORGOT PASSWORD to reset your password. Everyone (members and non-members) will need to do this the first time.  A link will be sent to set/reset your password.  

If you have any issues joining or renewing on-line, please contact Jane Kurylo. 

Please note:

• Please note that memberships and event registrations are for individuals and are not refundable or transferable.  Please do not send a friend or colleague in your place. 

• We appreciate the courtesy of being notified if your plans change and you are unable to attend.  Refunds or credits will not be issued in the event of a cancellation. 

• Once on-line registration closes, last minute requests to attend depend on availability.  Any approved last minute requests must be paid by credit card prior to the event.

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